Janos Torbagyi

Creative Producer

Creative producer with a keen sense of creative writing.
7 years cross-sector experience in advertising, media and business. Proficient in audience-led content planning, brand marketing, campaign and production management.


SPARTY

International promo campaign for the famous party series

#CreativeProducer #Copywriter #Writer #Editor #Director


MAD company

Branding & international campaign for the first wind theatre

#Writer #Copywriter #Editor #Producer


OTP Business

B2B rebranding for the largest commercial bank in Hungary

#Creative #Copywriter


OTP eBIZ

Introduction campaign for the fintech service of OTP Business

#Creative #Copywriter #PostProductionSupervisor


MOMENTUM

Political reason-to-vote campaign of a minorty party for the Hungarian parliamentary elections (2018).


OTP AGRO

Making the agricultural sector sexy and showcase it as potential investment.


Poligraph

Founder of a new current affairs medium.
Quick-poll on the go.


TASZ / HCLU

Branding and seasonal communication for Hungarian Civil Liberties Union (NGO)


Reference

Available on request


OTP EBIZ


Client:
OTP Bank - Commercial Banking Division / FinTech solutions


Challenge:
Introducing a value-added FinTech solution, based on the rebranding of the Commercial Banking Division.

OTP has been selling financial services for decades. This time we had to introduce an information technology service under the banking brand.


Solution:
Small- and medium-sized companies behave like private people. Not only do they have to take care of their core activity, they also have to run their business. And it is complicated.

Our campaign was inspired by the confused entrepreneurs’ lifestyle.

Messages:
"We love to run our own business but hate to get lost in administration"
“Forget the endless paperwork and focus on the real business”
“...invoicing, forecast, financial administration and bank from one provider”

(english subtitle available)


Me:

Creative in brand strategy planning
Creative and copywriter for ATL campaign
Producer and copywriter for BTL tutorial videos

OTP Business


Client:
OTP Bank - Commercial Banking Division


Challenge:
There is no business/commercial banking culture in Hungary.
Vast majority of commercial customers make no more transactions than receiving and withdrawing money.


Solution:
Despite the numerous companies operating in the country, only very few consider its bank as a real business partner. Since small- and medium sized companies behave like private people we advised to transform the division’s communication attitude to personal, real and true.

Our strategy and campaign were based on testimonial stories.

Message:
“You don’t need to be an expert in finance to be a professional baker.”
“We develop to help our customers grow.”

(english subtitle available)


Me:
Creative in brand strategy planning

OTP Agro


Client:
OTP Bank - Commercial Banking Division / Agricultural Sales


Challenge:
There is a gastro-boom in the urbanised parts of the country, while the countryside can not adapt. Since OTP is the largest source of agricultural funding, our client’s well-understood interest is to make the segment (directly or indirectly) appealing.

Making the agricultural sector sexy.


Solution:
Urban people with savings do not have enough money to invest in the city, but do have enough money to invest in the countryside. But they just have to learn about the opportunities.

Started a brand new agricultural news website for urban people to get them closer to the countryside. Called: SUPERFARM.


Me:
Creative in strategy planning
Research and editor in setting up editorial guidelines

MOMENTUM


Client:
One of the minority parties working on to reach the 5% threshold which guarantees a few seats in the Hungarian Parliament, moreover their future.


Challenge:
WILLINGNESS TO VOTE
Approximately 40% of adults, around 3 million people, eligible to vote but do not participate on elections, while the vast majority of sure voters support the governing party.

LACK OF FREE MEDIA
The Hungarian media segment is anything but well-balanced: most of the outlets owned by or loyal to the governing party.
Moreover the new media law tightly restricts political adverts: practically minor parties are hardy able to use ATL advertising at all.


Solution:
Storytelling-based community marketing strategy with print placements and an intensive nurturing social media campaign.


Me:
Creative in target audience and campaign strategy planning
Social media planner
Storywriter, copywriter
Production manager

Poligraph


Challenge
Some say the Hungarian media segment is anything but well-balanced and there is a massive lack of objectivity. Outlets loyal to the government refraining from criticising it, while on the other side mentality is the opposite.

Solution:
In such a divided segment our medium's message is: "Have your say."

Poligraph is a quick poll application on smart phones. Every day, every user receives two push-notifications with a simple, short yes-no question about current affairs.

Results are published on our website and show the "opinion of the people".

Poligraph is going to be used by NGOs and online news agencies.
They ask the questions, we broadcast and make the hype.


Me:
Founder
Creative in strategy and brand identity planning
Commissioning mobile applications and web platforms
Editor and media planner

TASZ / HCLU


Hungarian Civil Liberties Union is a NGO in Hungary.
They strive to educate citizens about their basic human rights and freedoms, and takes stand against undue interference and misuse of power by those in positions of authority.


Challenge
HCLU is barely known by the vast majority however they represent the whole society. Parallel to this, the government try to crackdown the civil society.

HCLU need to be positioned as a reliable, transparent and non-political organisation who care about common issues while can communicate to young, not urbanised people too.


Me:
Creative in strategy planning
Producer in ATL and BTL campaign

SPARTY


Sparty is one of the most successful party series of the region.
It has been running for more than 22 years with 50-55 thousand visitors annually, from 165 different countries.


Challenge
To sell more than 1.000 prepaid online tickets every weekend is a challenge, since the main attraction (product) should not be changed, but its communication need to be refreshed month by month.


Target audience:
Female tourists from the UK and west-Europe, between 20 and 35 years of age, open for electronic music and high culture, with average buying power.


Me:
Social & digital media planner: creative and placements
Creative in team: advert images and films, native contents
Creative Producer of web, social and print adverts (motion & still)